Pipeline Velocity

Marketing and sales departments in B2B companies are getting closer every year. That’s because every leading B2B company is adopting a “revenue marketing strategy.” In this new marketing strategy, generating revenue is the end goal of all marketing efforts. Marketing efforts that don’t empower a firm’s sales or revenue-generating capabilities don’t matter anymore to these B2B companies. Here’s why. Why B2B Companies are Adopting Revenue Marketing Strategies In every B2B organization, measuring the sales department’s success means measuring the company’s revenue and business growth. Why shouldn’t the company’s marketing department be asked to live up to such high standards? Adopting a revenue marketing strategy means that every marketing effort your B2B company makes contributes to its financial goals. Marketing that Compels Users to Buy According to McKinsey, the average B2B buyer uses 10 or more online sources to make decisions before buying products. Adopting a revenue marketing stra...

Marketing campaigns do not always succeed in delivering as per your expectations. Nevertheless, you cannot compromise the company's growth because of some faulty strategies of the in-house CMO. What did go wrong exactly in the marketing strategies? Ask the outsourced chief marketing officer, and you will get the correct answer. Basically, someone considering the strategies from inside the company cannot assess the implications better than the expert considering the entire scenario as a third party. If you are reading this article, the chances are high that you are dissatisfied with the present revenue generation. But you just have not got enough reasons to invest in outsourcing for CMO. Reason #1: Prioritize the trust factor While maximum chief marketing officers working with the companies are thinking fanatically about new marketing campaigns, the professionals tend to miss out on small but significant factors. One such factor is trust. What's the use of marketing if the audie...

Revenue marketing is a marketing tactic that specifically focuses on increasing a company’s sales. Of course, generating sales isn’t the only target of professional marketers. Marketing services can help businesses make their brands, products, and services more popular amongst target customers. But, unless these efforts generate tangible revenue for the businesses, it’s hard to call any marketing service cost-efficient. That’s why businesses are seeking cost-efficient revenue marketing services. What are Revenue Marketing Services? A marketer who specializes in “revenue marketing” will customize your company’s efforts in ways that make them profitable. Revenue marketers take the responsibility of generating revenue for clients through their marketing efforts. Providers of revenue marketing services leverage different types of marketing efforts – from content marketing to SEO. But, all their marketing activities are results-driven. A revenue marketer’s goal is to drop sales-ready leads ...

The finance industry is becoming more competitive every year. As new players enter the sector every year, companies are struggling to connect and build long-lasting relationships with their customers. Thankfully, the financial service providers who receive digital marketing services are not facing these issues. Here’s why. Digital Marketing Services in the Finance Industry The importance of digital marketing for financial service providers has increased every year since the early 2000s. Why? Because the number of people who use the internet has increased rapidly in this period. • According to a recent report, 90% of people in the US will use the internet in 2022. By 2023, that figure will reach 92%. Financial firms that receive digital marketing services are able to reach these millions of people without spending too much money. • According to Google, the number of searches featuring the term “banks near me” has increased by 60% since 2020. This trend highlights the importance of local...

Revenue marketing is a holistic, all-inclusive approach to marketing. In this approach, brand leaders break down the barriers between their sales and marketing teams. They align the two to serve one goal: increase revenue. Revenue is the end goal of this relatively new marketing tactic. Why is Revenue Marketing Important? Business growth is driven by revenue. Organizations that don’t plan their marketing activities around their annual revenue goals are less likely to earn financial success. • Currently, only 8% of companies claim to have strong alignment between their sales and marketing teams. • However, 67% of all the firms that excel in closing deals and generating revenue claim to follow revenue marketing strategies. Simply put, if your marketing efforts are revenue-focused, they’ll yield great financial results for your firms. Brand awareness or recognition isn’t as important unless they result in direct financial growth for the firm. Creating a Revenue Marketing Strategy: What Wi...