Pipeline Velocity

Every business in the service industry aims to reach out to target customers and inform them of their value. That’s why top brands in the service-based industry invest in different types of marketing strategies. But marketing for service industry is hard when there are no customers to target. The COVID19 pandemic hit almost all industries by surprise, causing millions of businesses to shut down. According to Facebook’s State of Small Business Report, the service industry suffered the worst. Up to 43% of wellness and fitness businesses were shut down. 41% of other professional service providers had to shut down operations as well. The Return of Digital Marketing for Service Industry Thankfully, the service-based industry is recovering. In this post-pandemic recovery era, digital marketing for service industry is more important than ever. That’s because modern-day customers conduct extensive research online before making purchase decisions. If a service-based company’s online presence is...

Companies didn’t spend much on digital marketing in 2020 because of the COVID19 pandemic. However, in the post-pandemic era, the drastic increase in mobile usage among consumers is compelling firms to change this trend. Firms need to spend more on digital marketing to stay competitive. But, digital marketing is expensive. That’s why outsourced digital marketing is gaining a lot of popularity. The Rise of Outsourced Digital marketing The COVID19 pandemic triggered several behavioral changes in consumers. The new-age consumer prefers consuming content on digital platforms. Be it video streaming, online gaming, or shopping on eCommerce platforms – new-age consumers love using digital platforms. That means brands that want to reach out to these customers must adopt strong digital marketing strategies.  • In 2021, global spending on digital marketing increased by 17% (from 2020) to reach a staggering sum of $389.29 billion. In 2022, that figure will increase by 13% to $441 billion. • Wh...

Marketing is a continuous and elaborate process that keeps a business alive. If you miss out on reaching the right audience at the right time, there are millions of other competitors ready to snatch the prospects. Hence, many companies are now relying on outsourced marketing to ensure that the company maximizes sales and makes a maximum profit. The primary reason for such outsourcing lies in the success rate of the process. When you are accessing a pool of talent to work on the marketing strategies instead of the in-house small team or individual, you higher the chances of reaching the target customers. Application of new perspectives Employees tend to stick to routine work, which sometimes restricts the development of innovative strategies. But when you want to be unique in the marketing campaigns, you should rely on outsourced marketing where there will be people will new perspectives and marketing skills to project the brand in an entirely new way. • It can surprise the existing cus...

Small businesses typically operate on limited budgets. That’s why earning new customers is difficult for small business owners. Thankfully, they can rely on low-cost digital marketing service for small business. Unlike traditional marketing strategies, digital marketing is straightforward and affordable. Digital marketing consists of different online and offline marketing strategies. But the end objective of every strategy is the same - expand the small business’s revenue and brand awareness. Digital marketing services for small business owners also help them address challenges like – • Lack of Resources: Small businesses don’t need to employ in-house marketing specialists to launch digital marketing campaigns. They can rely on third-party contractors and specialists. • Short or Long-Term Investments: Some digital marketing strategies can be costly. Small business owners can carefully allocate their digital marketing budgets to the most cost-effective channels. They can also adjust the...

You must have heard business owners discussing the astounding upward curve in the sales chart as an immediate impact of outsourced sales and marketing. What do you think these marketers do? Of course, they aren’t deriving the strategies from Mars! Then how does it differ from the futile efforts of the company’s in-house team? It's time to know why outsourcing can play a critical role in not just improving revenue generation but in popularizing the brand in the market. Focus on conversions Marketing is mostly about planning the strategies and implementing the right tactics to draw the attention of the maximum possible prospective customers to your brand. The sales team will convert the potential leads with their skill-set of selling the features of the product or service. Now, a grey area lies between lead generation and conversion in most companies. You may have a massive database of leads, but the conversion rate is poor. And it shows miscommunication between sales and marketing t...