Pipeline Velocity

The marketing department of a company is the one that masters the codes of the market in which your brand operates. He knows your products and services inside out and is interested in the positioning of your competitors. A complete marketing team is made up of several profiles with various skills: SEO, acquisition, ads, community management, data, etc. Is it more relevant to internalize or outsource these specialists? How to manage and organize a dream team to achieve your goals? In this article, discover all our tips for building the best marketing team for your business. What is a marketing team? A marketing team is a group of experts in planning, implementing and managing a company's marketing initiatives. She is responsible for promoting products or services, attracting new customers and retaining existing ones. The marketing team works in close collaboration with other divisions, in particular with the sales department. Its constitution requires a certain approach. In the best...

This involves the outsourcing of marketing actions through the provision of a team of experts according to your marketing needs (acquisition, loyalty, communication, etc.). These experts can support you from defining your marketing strategy and action plan to managing projects and implementing the various recommended actions. The 5 advantages of an outsourced marketing service • Expertise: equip yourself with new outsourced chief marketing officer so that you can concentrate on your core business. You can benefit from several skills and profiles depending on the needs of your projects: delegated marketing director, digital strategy consultant, marketing manager, project manager, web designer, community manager, communications manager. • Time saving and flexibility: you benefit from operational experts without worrying about their training and we adapt our support according to the pace of your activity. • Quality and performance: we define with you the objectives to be achieved upstream...

Small business marketing is the combination of strategies, analytics, and all types of marketing efforts that drive results for a small business. There are a number of marketing tools and marketing service for small business to increase brand awareness and generate interest when reaching out to potential customers. How Can Marketing Help Small Businesses? In short, marketing and advertisements help small businesses by driving product consideration and brand awareness. Creating a marketing strategy, especially for a small business, is about increasing brand awareness and establishing a presence in the market. How a business chooses to do this may be driven in part by the goals, buying signals, and marketing tools at its disposal. Small Business Marketing Channels When it comes to finding the right marketing channel and marketing service for small business, it's essential to remember the importance of your customer base. When establishing a marketing strategy, it is also important to...

What is services marketing? Nowadays, each company must learn to go beyond just its know-how to increase the probability of customer loyalty. Creating value through services thus becomes an essential strategic issue that must be integrated into any marketing for service industry. Services marketing bring together all the marketing techniques dedicated to the creation and marketing of services. It is also all the services provided by a company and which cannot be touched. This type of marketing for service industry is not only about promoting and marketing the services but also about how the customer is serviced before, during and after purchasing the product. Services marketing can be aimed at individuals (B to C) and businesses (B to B). Adapted to the tertiary sector, services marketing also have a managerial posture based on attention. It allows us to take care of the teams so that they take care in return customer care. It is above all field marketing, close to the customer and whi...

The role of digital marketing has been able to assert itself in the market. This type of marketing is a revolutionary approach. It combines traditional marketing and digital marketing to give businesses maximum visibility. The latter must now turn to internet commerce to remain competitive and continue their growth. You can't imagine the importance of the web in your company's development strategy. Here is a detailed presentation of the role of digital marketing services. What is digital marketing? The role of digital marketing services has popularized the discipline. Marketing refers to all merchandising methods used on digital media and channels to promote products and services. Here, the crucial concept of interactivity comes to the fore.. Internet marketing, unlike traditional marketing, places the customer at the center of its strategy. It is the result of two areas of development. These are applications linked to the internet. They concern new information and communicatio...